2016
-
Why Social Media is Total Rubbish for Your Career
Does social media provide any genuine value to our professional and personal lives, or is it merely a predatory distraction? The video argues that social media is not a fundamental technology but an addictive entertainment product designed to harvest personal data. Professional success is built on “deep work” and rare, valuable skills – both of…
-
Mobile Friendly Website Design is Essential
How well does your website display on a small screen? Have you checked? Can all your website visitors, regardless of whether they are on a desktop, laptop, tablet or mobile phone, all get the same content and ease of use? If they can’t then you’re letting them down and potentially harming your business growth. If…
-
Keyword Research is Not Rocket Science
It might seem like rocket science but, trust me, keyword research for your website is quite simple really. You just need to do a lot of it and it never actually ends. Ok, maybe using the word ‘simple’ is a bit of a push but it sure isn’t rocket science that some would have you…
-
The Dog Biscuit Incident: An ADHD Research Tragedy
It started with a dog biscuit. Not an important biscuit. Not a special, vet-prescribed, artisan, cold-pressed, Himalayan-lentil, air-dried biscuit. Just a bog-standard crunchy treat from a tub that had definitely been open for “a while”, in the same way that milk in the fridge is sometimes “probably fine”. A normal person would’ve sniffed it, shrugged,…