Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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Every Life Deserves to be More Than a Footnote
PS (at the top). Most people skim. Please don’t. Not this time. Every now and then, I find myself revisiting old music. Not just the familiar background noise of nostalgia, but something deeper. The kind of music that used to mean something before algorithms and…
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What Does Checking-in Actually Mean?
Checking-in on someone means contacting them directly when you notice they’re not themselves, usually with a phone call or a message that asks a real question. You don’t need training or the right words. Most of the time it takes five minutes and the patience…
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Why Nobody Uses Punctuation on Facebook Anymore
Apparently punctuation is optional now. I know this because I help run a local Facebook community group with around 12,000 members, which means I get a front row seat to watching the English language get quietly murdered, one status update at a time. Some posts…
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British Milk Down the Drain While Palm Oil Comes In
British dairy farmers are dumping surplus milk during peak production while UK food manufacturers import palm oil to replace dairy fat in their recipes. Palm oil wins out because it’s cheaper and more shelf-stable than butterfat, but the rainforest and peatland clearance behind it does…
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I Deleted a Facebook Post About Statistics
Today I deleted a Facebook post about UK rape statistics after a straightforward share turned into an argument about grooming gangs, race and immigration within minutes – which was not my intention. The graphic itself didn’t mention ethnicity or immigration status, but a comment dragged…
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“Talk to Someone” Only Works If Somebody Listens
We keep telling people to talk. Talk to somebody. Reach out. Check in with your mates. It’s okay not to be okay. We’ve been saying variations of the same thing for years. And I keep wondering whether we’ve concentrated so much on telling struggling people…
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When Did Normal Politics Become Far Right?
The term “far right” is increasingly used to describe political positions that were considered ordinary, and held by people across the political spectrum, until relatively recently. Its overuse has blurred the line between normal democratic disagreement and genuine extremism, making the label less precise, less…
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When Government Decides What We Should Hear
The UK government is currently consulting on plans, set out in the Watch This Space green paper, media literacy strategy and a linked evidence review, that would give “trusted” and public service sources greater prominence on platforms and search results. Backers call it protecting people from misinformation.…
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Political Commentary Is Now a Subscription Business
Political commentary increasingly runs on the same mechanics as a content farm: a provocative social post drives clicks to a paid platform, and the strength of the argument matters less than whether it converts. Matt Goodwin’s Facebook post about the murders of Jo Cox and…
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When A Broken Man Walks Through The Door
Some men walk into Andy’s Man Club quietly. Some after walking or driving passed a few times. Some hover near the door; unsure – anxious. Some sit down, fold their arms, and spend the first hour working out whether they’ve made a terrible mistake. And…
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One Simple Idea – 10 Years of Andy’s Man Club
Ten years ago today, one man sat in a coffee shop with an idea. A week after asking for the blessing from the heartbroken mother of a young man who’d lost her son to suicide. he didn’t have a business plan. It wasn’t a national…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.