2019
-
Why Facebook Ads Fail (And How to Fix Them)
The obvious reason why the response to most Facebook ads is terrible is because the adverts are terrible! Just like you can’t just build a website and expect visitors to find it and become your next customers, you can’t just post a picture and a link on your Facebook page and expect people to do…
-
Key Features of Successful Landing Pages
A landing page isn’t a bog standard website page. It is a page you would directly send traffic to in order to get them to take an action like sign-up for a newsletter, get in touch for a quotation or make a purchase. Because you have a specific objective for a highly targeted & relevant…
-
What Is the Best Domain Name for Your Business Website?
One of the myths about domains is that your domain should be part of your Search Engine Optimisation (SEO) by using a keyword rich name helps to rank well in Google. It is 100% a myth. Google is not interested in the domain that your website resides on and is only interested in the content…
-
Page Speed vs Site Speed: The Critical Differences
Page Speed and Site Speed may seem like the same thing but they are a bit different. The titles are a bit of a give away. Both are extremly important. Site Speed is the overall speed of your website while page speed is the speed of individual pages. But aren’t they the same thing, sort…
-
Reality Check – The Perfect Website Doesn’t Exist
Ok, first off, I need to say; “there is no such thing as a perfect website”. No matter how hard you try and no matter how skilled your website developer is, you cannot build the perfect website. You may get close. Sort of. But not for long. You see, the web is constantly changing. The…
-
Free Search Engine Optimisation (SEO)
SEO can get a bit pricey if you are running a tiny website of just a few pages and, in all honestly, can be a bit of a never ending money pit. However, you could give it a go yourself using a free Search Engine Optimisation tool. Search Engine Optimisation does not have to be…
-
The Catch 22 of Website Load Speed
It’s a never-ending challenge trying to get your website to load as fast as possible – ideally in under two seconds. That’s what Google expects now with its ‘mobile first’ approach, and it’s not so much a suggestion as a demand. And to be fair, it makes sense. Look at your analytics – most visitors…
-
Time for a Quick Website Optimisation Recap
This is one subject that keeps making noise and that means I can’t shut up about it either because there’s an ongoing dialogue, it seems, practically everywhere in the land of development and website speed freaks. To start this recap, let’s have a reminder of why optimising your website matters so much: As well as…