2020
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The Online Hate That Killed Caroline Flack
We’ve heard of suicides before. But Caroline Flack’s death hit different. Not because I knew her, I didn’t. But because it laid bare something we all know is happening but choose to ignore: the absolute poison that social media has become. The keyboard warriors don’t give a shit about the damage they cause. If you…
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Free Website Traffic Is History – The New Reality of Digital Marketing
It ain’t 2005 anymore! Back in the day it was relatively easy to generate ‘free’ website traffic through Google. That meant sprinkling a bit of SEO (Search Engine Optimisation) on your website and people would find your business via the mighty Google. You could generate eyeballs for your business, essentially, for free. That was then.…
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Do You Really Need a CDN for Your Website?
Left to get away with every sales pitch, every website would have every trick in the book thrown at it to squeeze out an extra tenth of a second of performance by every website developer but do all websites need to use a CDN (Content Delivery Network)? The honest answer is “not necessarily” and very…