June 2022
-
How to Lose Website Visitors Without Even Trying

Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
-
Evolve or Become Irrelevant

If You Still Think “Word of Mouth” Will Save You, You Deserve the Wake-Up Call That’s Coming Once Upon a Time in a Business Far, Far Too Comfortable Back in the early 2000s, I worked for a local giant. One of those companies that made the rest look like they were playing shop in their…
-
Why My Body Panics Even When My Track Record Says I’m Safe

I can be about to do something I’ve done a hundred times before and still feel like I’m about to walk into a disaster. Nothing new. Nothing complicated. No red flags. And yet my chest tightens. My brain starts running simulations. This is the time it goes wrong. Not because it ever has in any…