February 2023
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)
Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan. Here’s the blunt truth: ChatGPT is clever – bloody clever,…
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Where’s Google? The Search Giant’s Awkward Dance With AI
Google’s not asleep at the wheel. And that’s exactly what makes this moment so blooming interesting. OpenAI has lit the AI fire with ChatGPT, Microsoft is pouring petrol on it with a multibillion-dollar deal, and the one company sitting on the biggest pile of data and infrastructure is suddenly looking… slow, cautious, and oddly vulnerable.…