May 2025
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The YouTube Attention Economy is Drama Over Truth
Think about it for a minute. If you spend a lot of time on YouTube, how much of that time is actually spent consuming somebody else’s rumours, gossip, and speculation? Because so much of YouTube, as well as social media, blogs, and those bloody shorts (God, those damn shorts), is content created simply for your…
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The “Login Details Reminder” You Never Asked For
Your inbox is full of lies, and this one is a favourite: the fake “login details reminder” from a site you’ve never heard of, acting like it’s doing you a favour while trying to shaft you. It’s dressed up as a friendly nudge about your account, but the only “account activity” it cares about is…
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Why Social Media Feels Draining and Addictive
There’s a quiet shift that’s happened over the last couple of decades. Most people feel it, but struggle to explain it without sounding like they’re just “moaning about Facebook”. What Roy Baumeister has done, whether people agree with every word or not, is give it a bit of backbone. Not opinions. Not vibes. Actual psychological framing. And…