Social Media
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The Algorithm Con – How Social Media Manipulates Us
Algorithms, algorithms, algorithms. That’s all we’ve been hearing about for years now. And here we are, midway through 2023, watching the AI bandwagon race along at full speed, churning out generated content, videos, articles, the lot. Bullshit everywhere, made by AI. And the search results? Completely screwed. Google’s algorithms haven’t caught up. Did they ever?…
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The Online Hate That Killed Caroline Flack
We’ve heard of suicides before. But Caroline Flack’s death hit different. Not because I knew her, I didn’t. But because it laid bare something we all know is happening but choose to ignore: the absolute poison that social media has become. The keyboard warriors don’t give a shit about the damage they cause. If you…
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Why Facebook Ads Fail (And How to Fix Them)
The obvious reason why the response to most Facebook ads is terrible is because the adverts are terrible! Just like you can’t just build a website and expect visitors to find it and become your next customers, you can’t just post a picture and a link on your Facebook page and expect people to do…
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Why Social Media is Total Rubbish for Your Career
Does social media provide any genuine value to our professional and personal lives, or is it merely a predatory distraction? The video argues that social media is not a fundamental technology but an addictive entertainment product designed to harvest personal data. Professional success is built on “deep work” and rare, valuable skills – both of…
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“You’re Not Broken” – Except Now I Think I Might Be
Bloody hell, here we are. A few years into this social media thing and I’m already questioning where it’s all headed. I’ve been watching this Facebook stuff for a while now. Joined it several years back, mostly to see what the fuss was about. Still don’t get it, if I’m honest. People would rather sit…
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Why Hire Experts If You Won’t Listen to Them?
Damn, why don’t business owners actually listen to the experts they hire? I don’t like calling myself an expert. Feels a bit wanky, if I’m honest. But I am hired for my expertise, experience, and knowledge in online marketing, websites, content, and keeping companies at the sharp end of what’s happening. That’s the job. That’s…