AI hype
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AI Is Brilliant Until You Actually Try To Use It

AI is bloody useful. I use it every day. Research, tightening up phrasing, pressure-testing ideas, fact checking, checking angles I might have missed – adding balance to opinion pieces. It earns its keep. But some of the most hyped AI features are the ones that fall apart the second you lean on them properly. Image…
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The Great AI Pivot: Everyone’s an Expert Now

We’re closing in on the end of 2024 and the AI grift is in full swing. Anyone with a few followers, or a few million, has gradually pivoted into talking about Artificial Intelligence (AI) as if they are seasoned experts. But let’s be honest, most of them haven’t a bloody clue what they’re talking about.…