AI
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“AI Curious” Why Jargon Won’t Grow Your Business
Most of what’s written about AI for business is theatre. It looks smart, it flatters the writer, and it leaves the average business owner no clearer on what to do when they open the laptop tomorrow morning. The line that set this article off was a perfect example, a headline promising to take organisations “from…
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AI Is Just Software – Not Some Sentient Miracle
Artificial intelligence is not a miracle. It’s not a digital god or a living brain that’s about to rewrite human evolution. It’s software. Clever software, sure, but still software. It doesn’t feel, it doesn’t think, and it certainly doesn’t “know” anything. It predicts. It guesses based on patterns. That’s it. AI Is Just Software, Not…
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The Internet Was Meant for Wisdom. We Used It for Crap.
Let’s not sugar-coat this. We were handed the keys to the biggest knowledge-sharing machine in human history, and what did we do? We used it to flog slimming gummies, fake gurus, and “revolutionary” AI productivity hacks that barely outpace a hungover intern with a clipboard. Thirty bloody years. Thirty. That’s how long we’ve had the…
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)
Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan. Here’s the blunt truth: ChatGPT is clever – bloody clever,…