conversion rate optimisation
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How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
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Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
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Do You Really Need a CDN for Your Website?
Left to get away with every sales pitch, every website would have every trick in the book thrown at it to squeeze out an extra tenth of a second of performance by every website developer but do all websites need to use a CDN (Content Delivery Network)? The honest answer is “not necessarily” and very…
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Stop Optimising Your Website for Random Traffic
Did you read that right? You sure did. Stop optimising your website for all the traffic you can get and start optimising it for the business leads, the sales, the next long term customer. There’s a huge difference! Anyone can optimise a website for search results that bring in hundreds or thousands of visitors but…