Copywriting
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)

Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan. Here’s the blunt truth: ChatGPT is clever – bloody clever,…