Ecommerce
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The Basics of International Checkouts and Why This is Still a Problem?
There’s a particular type of digital cock-up that doesn’t just scream “we didn’t test this” – it grabs a megaphone, stands on your checkout page, and yells “we couldn’t care less about customers outside the US”. You’ve probably seen it. You try to buy something. Fill in your details. You’re doing everything right, playing by…
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Stop Giving Away Convenience for Free – It’s Killing Your Business
You buy a packet of biscuits. Fifty pence. Lovely. But then you see a ‘convenient’ version, the same biscuits, but individually wrapped inside a bigger packet. Now it’s £1.50. You’re getting half the biscuits for three times the price because some marketing genius knows you’re too lazy to carry a Tupperware box. And you pay…