online behaviour

  • Why Social Media Feels Draining and Addictive

    Why Social Media Feels Draining and Addictive

    There’s a quiet shift that’s happened over the last couple of decades. Most people feel it, but struggle to explain it without sounding like they’re just “moaning about Facebook”. What Roy Baumeister has done, whether people agree with every word or not, is give it a bit of backbone. Not opinions. Not vibes. Actual psychological framing. And…

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  • The Social Media Paradox – What Happened to Reciprocity?

    The Social Media Paradox – What Happened to Reciprocity?

    What happened to “you scratch my back, I’ll scratch yours”? For over six years I’ve been running a local community website, Facebook page and Facebook Group with over 12,000 people. In that time I’ve quietly promoted countless local businesses. Loads of them. Most I’ve never met. Most don’t even know I exist because I do…

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  • Why Digital Communication Encourages Shallow Thinking

    Why Digital Communication Encourages Shallow Thinking

    There’s something deeply flawed about how we communicate now. Not because we communicate more. But because we think less. Digital communication encourages shallow processing. It rewards speed over reflection, reaction over reasoning, and certainty over curiosity. And when shallow processing meets confidence, you get loops. Endless loops. When the Evidence Is Right There and Nobody…

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