Rewards

  • You’ve Just Unlocked a Big Fat Waste of Time

    You’ve Just Unlocked a Big Fat Waste of Time

    Gamification is just Monetisation in Fancy Dress. You’re not unlocking rewards. You’re unlocking distractions. A brutally honest take on how gamification keeps you clicking and wasting time. Welcome to the era where even your to-do list wants a round of applause. Where apps reward you for brushing your teeth, taking steps, and clicking buttons you…

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