SEO
-
Stop Using Google Fonts – Here’s Why

Google Fonts. The go-to option for anyone who’s ever built a website and thought, “I want it to look nice, but I can’t be arsed to pay for fonts.” And fair enough—it’s free, easy to use, and makes you feel like a proper web designer when slapping some fancy typography onto your site. But here’s…
-
Free Search Engine Optimisation (SEO)

SEO can get a bit pricey if you are running a tiny website of just a few pages and, in all honestly, can be a bit of a never ending money pit. However, you could give it a go yourself using a free Search Engine Optimisation tool. Search Engine Optimisation does not have to be…
-
The Catch 22 of Website Load Speed

It’s a never-ending challenge trying to get your website to load as fast as possible – ideally in under two seconds. That’s what Google expects now with its ‘mobile first’ approach, and it’s not so much a suggestion as a demand. And to be fair, it makes sense. Look at your analytics – most visitors…
-
Keyword Research is Not Rocket Science

It might seem like rocket science but, trust me, keyword research for your website is quite simple really. You just need to do a lot of it and it never actually ends. Ok, maybe using the word ‘simple’ is a bit of a push but it sure isn’t rocket science that some would have you…