usability
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Streaming Platform Rearranged Itself Again (It’s Not an Accident)
Remember browsing a shop, spotting something interesting, nipping out to fetch a mate, and returning to find the entire aisle rearranged? Course not – because shops don’t work that way. But streaming platforms and social media do exactly that, and they’ve convinced everyone it’s normal. Tap back to where content was moments ago, and it’s…
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The Basics of International Checkouts and Why This is Still a Problem?
There’s a particular type of digital cock-up that doesn’t just scream “we didn’t test this” – it grabs a megaphone, stands on your checkout page, and yells “we couldn’t care less about customers outside the US”. You’ve probably seen it. You try to buy something. Fill in your details. You’re doing everything right, playing by…
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How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
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Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
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Why You Should Stop Using Animated GIFs for Instructions
Sounds like a rather direct suggestion but I am quite serious on this matter whenever I consult about website design and how to provide help via the web. Although animated GIFs have reduced in size massively thanks to new technology and image compression capabilities, they are still horribly outdated and inefficient. Animated GIFs are NOT…