Web Design
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Your Website’s Navigation Could Annoy Your Visitors
So many website headers (especially on mobile) are bollocks when it comes to usability – or useful at all. They either hog the screen permanently like some needy toddler demanding attention, or they vanish completely, forcing people to scroll all the way back up when they actually need them. Neither works. This is an update…
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Purple Died With Prince (And AI’s Killing What’s Left)
You’ve noticed it, haven’t you? Every second website you land on these days has gone purple. Every AI tool, every design platform, every bloody SaaS startup looks like it was spat out of the same indigo-soaked template. There’s a name for this phenomenon, turns out. They’re calling it the “AI Purple Problem,” and it’s symptomatic…
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Stop Using Google Fonts – Here’s Why
Google Fonts. The go-to option for anyone who’s ever built a website and thought, “I want it to look nice, but I can’t be arsed to pay for fonts.” And fair enough—it’s free, easy to use, and makes you feel like a proper web designer when slapping some fancy typography onto your site. But here’s…
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How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
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Evolve or Become Irrelevant
If You Still Think “Word of Mouth” Will Save You, You Deserve the Wake-Up Call That’s Coming Once Upon a Time in a Business Far, Far Too Comfortable Back in the early 2000s, I worked for a local giant. One of those companies that made the rest look like they were playing shop in their…
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Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
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Key Features of Successful Landing Pages
A landing page isn’t a bog standard website page. It is a page you would directly send traffic to in order to get them to take an action like sign-up for a newsletter, get in touch for a quotation or make a purchase. Because you have a specific objective for a highly targeted & relevant…
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What Is the Best Domain Name for Your Business Website?
One of the myths about domains is that your domain should be part of your Search Engine Optimisation (SEO) by using a keyword rich name helps to rank well in Google. It is 100% a myth. Google is not interested in the domain that your website resides on and is only interested in the content…
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Reality Check – The Perfect Website Doesn’t Exist
Ok, first off, I need to say; “there is no such thing as a perfect website”. No matter how hard you try and no matter how skilled your website developer is, you cannot build the perfect website. You may get close. Sort of. But not for long. You see, the web is constantly changing. The…
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Time for a Quick Website Optimisation Recap
This is one subject that keeps making noise and that means I can’t shut up about it either because there’s an ongoing dialogue, it seems, practically everywhere in the land of development and website speed freaks. To start this recap, let’s have a reminder of why optimising your website matters so much: As well as…