website optimisation
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Stop Using Google Fonts – Here’s Why
Google Fonts. The go-to option for anyone who’s ever built a website and thought, “I want it to look nice, but I can’t be arsed to pay for fonts.” And fair enough—it’s free, easy to use, and makes you feel like a proper web designer when slapping some fancy typography onto your site. But here’s…
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Evolve or Become Irrelevant
If You Still Think “Word of Mouth” Will Save You, You Deserve the Wake-Up Call That’s Coming Once Upon a Time in a Business Far, Far Too Comfortable Back in the early 2000s, I worked for a local giant. One of those companies that made the rest look like they were playing shop in their…
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Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
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Do You Really Need a CDN for Your Website?
Left to get away with every sales pitch, every website would have every trick in the book thrown at it to squeeze out an extra tenth of a second of performance by every website developer but do all websites need to use a CDN (Content Delivery Network)? The honest answer is “not necessarily” and very…
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Key Features of Successful Landing Pages
A landing page isn’t a bog standard website page. It is a page you would directly send traffic to in order to get them to take an action like sign-up for a newsletter, get in touch for a quotation or make a purchase. Because you have a specific objective for a highly targeted & relevant…
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What Is the Best Domain Name for Your Business Website?
One of the myths about domains is that your domain should be part of your Search Engine Optimisation (SEO) by using a keyword rich name helps to rank well in Google. It is 100% a myth. Google is not interested in the domain that your website resides on and is only interested in the content…
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Page Speed vs Site Speed: The Critical Differences
Page Speed and Site Speed may seem like the same thing but they are a bit different. The titles are a bit of a give away. Both are extremly important. Site Speed is the overall speed of your website while page speed is the speed of individual pages. But aren’t they the same thing, sort…
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Reality Check – The Perfect Website Doesn’t Exist
Ok, first off, I need to say; “there is no such thing as a perfect website”. No matter how hard you try and no matter how skilled your website developer is, you cannot build the perfect website. You may get close. Sort of. But not for long. You see, the web is constantly changing. The…
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Free Search Engine Optimisation (SEO)
SEO can get a bit pricey if you are running a tiny website of just a few pages and, in all honestly, can be a bit of a never ending money pit. However, you could give it a go yourself using a free Search Engine Optimisation tool. Search Engine Optimisation does not have to be…
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The Catch 22 of Website Load Speed
It’s a never-ending challenge trying to get your website to load as fast as possible – ideally in under two seconds. That’s what Google expects now with its ‘mobile first’ approach, and it’s not so much a suggestion as a demand. And to be fair, it makes sense. Look at your analytics – most visitors…