website usability
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How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
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Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
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Reality Check – The Perfect Website Doesn’t Exist
Ok, first off, I need to say; “there is no such thing as a perfect website”. No matter how hard you try and no matter how skilled your website developer is, you cannot build the perfect website. You may get close. Sort of. But not for long. You see, the web is constantly changing. The…
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Why You Should Stop Using Animated GIFs for Instructions
Sounds like a rather direct suggestion but I am quite serious on this matter whenever I consult about website design and how to provide help via the web. Although animated GIFs have reduced in size massively thanks to new technology and image compression capabilities, they are still horribly outdated and inefficient. Animated GIFs are NOT…