wellness
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When Kindness is Monetised, it’s not Kindness. It’s Business.
There’s a strange irony in how compassion has turned into a commodity. Once a human instinct, kindness is now a marketing strategy, wrapped in mindfulness quotes and branded hashtags. What used to be something we simply did for one another has become something that’s bought, sold, and packaged as “wellbeing.” The kindness industry is booming,…