AI Artificial Intelligence
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Purple Died With Prince (And AI’s Killing What’s Left)

You’ve noticed it, haven’t you? Every second website you land on these days has gone purple. Every AI tool, every design platform, every bloody SaaS startup looks like it was spat out of the same indigo-soaked template. There’s a name for this phenomenon, turns out. They’re calling it the “AI Purple Problem,” and it’s symptomatic…
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AI Is Brilliant Until You Actually Try To Use It

AI is bloody useful. I use it every day. Research, tightening up phrasing, pressure-testing ideas, fact checking, checking angles I might have missed – adding balance to opinion pieces. It earns its keep. But some of the most hyped AI features are the ones that fall apart the second you lean on them properly. Image…
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The Great AI Pivot: Everyone’s an Expert Now

We’re closing in on the end of 2024 and the AI grift is in full swing. Anyone with a few followers, or a few million, has gradually pivoted into talking about Artificial Intelligence (AI) as if they are seasoned experts. But let’s be honest, most of them haven’t a bloody clue what they’re talking about.…
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Stop Calling AI Tools Cheating, You’re Missing the Point

The question comes up now and then. “Do you use ChatGPT?” It’s asked with this peculiar mixture of curiosity and judgement, as though admitting to using AI tools is some sort of confession. The implication hangs there: using ChatGPT means you’re cheating, taking shortcuts, or somehow diminishing the value of your work. That attitude is…
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AI Dog vs Helpless Human – Who’s Really Smarter?

Your dog is ace. I know it. Our dog is. All dogs are. All animals are. Your dog is an incredibly loving automation system. Oh, did I say automation? Yes. I did. They are aren’t they? Fully autonomous. Runs on pure instinct and real-time intelligence. No cloud connection needed. No updates necessary (just food). No…
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Ragebait, Deepfakes and the Death of Trust Online

This has been bothering me for a while, and it’s finally tipped over from background noise into something I can’t ignore. Ragebait isn’t new. Sensationalism isn’t new. People twisting stories for attention has been around as long as people have been selling newspapers on street corners. What is new is how little effort it now…
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)

Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan. Here’s the blunt truth: ChatGPT is clever – bloody clever,…
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Where’s Google? The Search Giant’s Awkward Dance With AI

Google’s not asleep at the wheel. And that’s exactly what makes this moment so blooming interesting. OpenAI has lit the AI fire with ChatGPT, Microsoft is pouring petrol on it with a multibillion-dollar deal, and the one company sitting on the biggest pile of data and infrastructure is suddenly looking… slow, cautious, and oddly vulnerable.…
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ChatGPT… My Jaw Dropped (and a Bit of My Sanity)

December 2022. The month Skynet didn’t become self-aware, but everyone and their dog suddenly became an AI expert overnight. One minute, you’re scrolling Twitter. The next, someone is claiming ChatGPT just wrote a novel while he made toast. Let’s get one thing straight: I’ve been reading about this stuff for years. Automation. Surveillance. AI. The…
