ai-search optimisation
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ChatGPT… My Jaw Dropped (and a Bit of My Sanity)
December 2022. The month Skynet didn’t become self-aware, but everyone and their dog suddenly became an AI expert overnight. One minute, you’re scrolling Twitter. The next, someone is claiming ChatGPT just wrote a novel while he made toast. Let’s get one thing straight: I’ve been reading about this stuff for years. Automation. Surveillance. AI. The…
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How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
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The Catch 22 of Website Load Speed
It’s a never-ending challenge trying to get your website to load as fast as possible – ideally in under two seconds. That’s what Google expects now with its ‘mobile first’ approach, and it’s not so much a suggestion as a demand. And to be fair, it makes sense. Look at your analytics – most visitors…
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Time for a Quick Website Optimisation Recap
This is one subject that keeps making noise and that means I can’t shut up about it either because there’s an ongoing dialogue, it seems, practically everywhere in the land of development and website speed freaks. To start this recap, let’s have a reminder of why optimising your website matters so much: As well as…
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The Consequences of a Neglected Online Presence
Big title. Here’s what I mean: You have a website that you haven’t added any new content to for a few years, a social media profile with no activity for months or years and messages you fail to reply to. Don’t worry, you’re not the only one. If the last thing you published online was…
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Stop Optimising Your Website for Random Traffic
Did you read that right? You sure did. Stop optimising your website for all the traffic you can get and start optimising it for the business leads, the sales, the next long term customer. There’s a huge difference! Anyone can optimise a website for search results that bring in hundreds or thousands of visitors but…