content creation

  • Why I Refuse to Automate My Content Workflow

    Why I Refuse to Automate My Content Workflow

    There’s something about full automation that makes my skin crawl. Not all automation. I’m not a dinosaur. I automate plenty of things. Backups. Updates. Repetitive admin. Boring, mechanical stuff that a computer can do more reliably than I can without getting distracted by a biscuit or a thought that wanders off mid-sentence. That’s sensible. What…

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  • Criticising the Machine Algorithm Game While Feeding It

    Criticising the Machine Algorithm Game While Feeding It

    There’s a pattern I can’t unsee anymore. It’s so flipping common. Plenty of tech commentators on YouTube and podcasts love to rant about algorithms. About AI. About attention. About how recommendation engines are rewiring us, shortening our focus, spoon-feeding us ideas instead of forcing us to think. They’ll ask the big questions. All valid questions.…

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  • The YouTube Attention Economy is Drama Over Truth

    The YouTube Attention Economy is Drama Over Truth

    Think about it for a minute. If you spend a lot of time on YouTube, how much of that time is actually spent consuming somebody else’s rumours, gossip, and speculation? Because so much of YouTube, as well as social media, blogs, and those bloody shorts (God, those damn shorts), is content created simply for your…

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  • Stop Calling AI Tools Cheating, You’re Missing the Point

    Stop Calling AI Tools Cheating, You’re Missing the Point

    The question comes up now and then. “Do you use ChatGPT?” It’s asked with this peculiar mixture of curiosity and judgement, as though admitting to using AI tools is some sort of confession. The implication hangs there: using ChatGPT means you’re cheating, taking shortcuts, or somehow diminishing the value of your work. That attitude is…

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