social media
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What Facebook’s Notifications Are Really Telling You

I don’t use Facebook much. If you know me, you probably know that already. I manage a few local business pages. I run a community group with over 12,000 members. I post when something’s worth sharing – something genuinely useful to local people, local businesses, the community. That’s it. I don’t scroll much. I don’t…
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AI Slop is Not New, Just Industrialised

The behaviour came first, the label arrived later. For many years, lazy and shady people have been building “channels” by scraping other people’s clips, Reddit posts, pet videos, podcast moments and news footage, then stitching them into compilations with a new title, thumbnail and maybe a watermark. AI simply took that lazy mentality and put…
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The YouTube Attention Economy is Drama Over Truth

Think about it for a minute. If you spend a lot of time on YouTube, how much of that time is actually spent consuming somebody else’s rumours, gossip, and speculation? Because so much of YouTube, as well as social media, blogs, and those bloody shorts (God, those damn shorts), is content created simply for your…
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Why Social Media Feels Draining and Addictive

There’s a quiet shift that’s happened over the last couple of decades. Most people feel it, but struggle to explain it without sounding like they’re just “moaning about Facebook”. What Roy Baumeister has done, whether people agree with every word or not, is give it a bit of backbone. Not opinions. Not vibes. Actual psychological framing. And…
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When “Support” Costs Nothing, It’s Worth Nothing

There’s a type of support that sounds reassuring when people talk about it, looks respectable on the surface, and yet somehow never quite shows up when it actually matters. You’ll recognise it instantly if you’ve ever tried to build something publicly. The Like, The Share, and The Disappearing Act People will like your post. They’ll…
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The UK Online Safety Act: What It Means for Your Online Presence

The UK Online Safety Act, which received Royal Assent in September 2023, represents one of the most significant pieces of digital legislation in recent years. This act aims to create a safer online environment by placing greater responsibility on service providers to protect users from harmful content. What Is the UK Online Safety Act? The…
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The Social Media Paradox – What Happened to Reciprocity?

What happened to “you scratch my back, I’ll scratch yours”? For over six years I’ve been running a local community website, Facebook page and Facebook Group with over 12,000 people. In that time I’ve quietly promoted countless local businesses. Loads of them. Most I’ve never met. Most don’t even know I exist because I do…
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The Algorithm Con – How Social Media Manipulates Us

Algorithms, algorithms, algorithms. That’s all we’ve been hearing about for years now. And here we are, midway through 2023, watching the AI bandwagon race along at full speed, churning out generated content, videos, articles, the lot. Bullshit everywhere, made by AI. And the search results? Completely screwed. Google’s algorithms haven’t caught up. Did they ever?…
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Big Tech Is Stealing Your Life and You’re Paying for It

This video addresses a harrowing question: How much of our finite lives are we actually surrendering to Big Tech, and what is the true cost of our “free” social media addiction? The answer is as stark as it is depressing: the average young person is on track to spend 93% of their remaining free time looking at screens.…
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10 Tips for Effective Digital Marketing

In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. Here are 10 tips to help you create an effective digital marketing strategy. 1. Define Clear Goals Before diving into digital marketing, establish clear, measurable goals. Whether you want to increase website traffic, generate leads, or boost sales, having…