writing
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Why Long-Form Articles Matter in a Soundbite World
I was recently asked “Why Are Your Articles So Long?” It’s a blooming good question. Short answer: because they need to be. I research. Properly. I don’t throw half-baked opinions into the void and call it content. I build context, ask awkward questions, dig for angles that don’t fit the usual narrative, and refuse to…
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)
Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan. Here’s the blunt truth: ChatGPT is clever – bloody clever,…
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I Just Got a Computer (And I Miss My Typewriter)
I just bought a computer. There it sits on my desk, this beige box humming away like a small fridge. I’m not entirely sure what I’ve done. Part of me is excited. The other part misses my typewriter already. The Typewriter Years I love writing. Always have. My old typewriter and I, we had a…