Website Development
-
Why I Don’t Trust Freemium Security Plugins
Freemium broke my trust long before AI ever had the chance. A client messages me in a panic. Their WordPress site is apparently under “security risk”. Red badge, urgent tone, classic drama. The culprit? A freemium security plugin they’d installed themselves. It fires off an instant alert… then refuses to show what it’s actually found…
-
The Basics of International Checkouts and Why This is Still a Problem?
There’s a particular type of digital cock-up that doesn’t just scream “we didn’t test this” – it grabs a megaphone, stands on your checkout page, and yells “we couldn’t care less about customers outside the US”. You’ve probably seen it. You try to buy something. Fill in your details. You’re doing everything right, playing by…
-
Purple Died With Prince (And AI’s Killing What’s Left)
You’ve noticed it, haven’t you? Every second website you land on these days has gone purple. Every AI tool, every design platform, every bloody SaaS startup looks like it was spat out of the same indigo-soaked template. There’s a name for this phenomenon, turns out. They’re calling it the “AI Purple Problem,” and it’s symptomatic…
-
ADHD and the Inability to Leave Things Alone
I just lost two and a half hours to a warning (well, a subtle suggestion) that didn’t matter. Wasn’t earth shattering. Not in any real-world sense anyway. The website loaded fast. Faster than most. Faster than it needed to. Under 1 second on mobile and under half a second on desktop. Nobody would ever notice…
-
Stop Using Google Fonts – Here’s Why
Google Fonts. The go-to option for anyone who’s ever built a website and thought, “I want it to look nice, but I can’t be arsed to pay for fonts.” And fair enough—it’s free, easy to use, and makes you feel like a proper web designer when slapping some fancy typography onto your site. But here’s…
-
How to Lose Website Visitors Without Even Trying
Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a bit of value… and instead, you’re slapped in the face…
-
Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because phones clearly don’t work any more) rather than an opportunity…
-
Do You Really Need a CDN for Your Website?
Left to get away with every sales pitch, every website would have every trick in the book thrown at it to squeeze out an extra tenth of a second of performance by every website developer but do all websites need to use a CDN (Content Delivery Network)? The honest answer is “not necessarily” and very…
-
Key Features of Successful Landing Pages
A landing page isn’t a bog standard website page. It is a page you would directly send traffic to in order to get them to take an action like sign-up for a newsletter, get in touch for a quotation or make a purchase. Because you have a specific objective for a highly targeted & relevant…
-
What Is the Best Domain Name for Your Business Website?
One of the myths about domains is that your domain should be part of your Search Engine Optimisation (SEO) by using a keyword rich name helps to rank well in Google. It is 100% a myth. Google is not interested in the domain that your website resides on and is only interested in the content…