October 2024
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YouTube’s Productivity Trap – Why You Feel Less Capable
YouTube hasn’t just become a place to learn how to do things. It’s become a place where you’re constantly told that whatever you’re already doing is wrong, inefficient, amateurish, or quietly sabotaging your future. Not bad enough to stop, obviously. Just bad enough to make you feel uneasy. That low-grade itch of “I probably should…
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Why Long-Form Articles Matter in a Soundbite World
I was recently asked “Why Are Your Articles So Long?” It’s a blooming good question. Short answer: because they need to be. I research. Properly. I don’t throw half-baked opinions into the void and call it content. I build context, ask awkward questions, dig for angles that don’t fit the usual narrative, and refuse to…
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Stop Giving Away Convenience for Free – It’s Killing Your Business
You buy a packet of biscuits. Fifty pence. Lovely. But then you see a ‘convenient’ version, the same biscuits, but individually wrapped inside a bigger packet. Now it’s £1.50. You’re getting half the biscuits for three times the price because some marketing genius knows you’re too lazy to carry a Tupperware box. And you pay…