Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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When British Politicians Stop Speaking English
A Green Party candidate campaigned in Urdu for a British by-election. Konstantin Kisin asks what that actually says about integration, identity, and who politics is really for. Summary: The Linguistic Shift in British Politics In this video, Konstantin Kisin discusses the significance of a Green…
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They Asked for Help. They Were Told to Wait.
Twenty children. Twenty families. Twenty times the system had a chance to step in and didn’t. The Times investigation into the deaths of children with special educational needs and disabilities isn’t a sad one-off. It is a spotlight on something many of us have felt…
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That One Man Who Nearly Went Home
A man stood 100 yards up the road. He nearly didn’t come in. This is why the sweeper role at Andy’s Man Club matters more than the handbook can explain. The Man Who Nearly Went Home Last night I had one of those moments that…
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I’d Pay Facebook to Show Me Less, Not More
Three Quid for Fewer Adverts. That’s Not the Problem. Facebook isn’t annoying because of the adverts. It’s annoying because it won’t leave you alone. I tried the £3 a month ad-free option. Not because I’m glued to it. I’m not. I dip in, check a…
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Thanks Mate, Pass the Ball – Andy’s Man Club
Last night one of our facilitators shared that his long-time ill dad had passed away. This morning the group chat felt heavy. No one wanted to be the first to move it on. I said: Nobody wants to be the first to move the conversation…
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Why We Scroll Everything and Remember Nothing
I used to do a lot of family and pet photography. Weddings. Newborn shoots. Dogs mid-leap in a field. Grandparents holding hands. The sort of moments people say they want to “treasure forever”. And do you know what started to quietly frustrate me? People would…
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YouTube’s Triple Paywall Problem Explained
What we’re seeing isn’t a gentle drift towards monetisation, it’s stacked monetisation, and it’s reached the point where it feels naked. Once upon a time the deal was simple. You gave your time. They made something worth watching. YouTube ran ads around it. Everyone understood…
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The British State Has Become the Enemy of the People
I’ve just finished watching Rupert Lowe’s latest sit-down, and frankly, it’s a bloody disgrace that we’ve let things get this far. Lowe is one of the few people in that God-forsaken building in Westminster actually telling the truth: the British state has become a parasitic…
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When Helping Other Men Started To Hurt
For the past three years, I’ve walked into a room on a Monday night, pulled on a black and white AMC t-shirt, and, along with other facilitators (we have several now) tried to hold space for other men. I care about them. I care about…
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Why I Refuse to Automate My Content Workflow
There’s something about full automation that makes my skin crawl. Not all automation. I’m not a dinosaur. I automate plenty of things. Backups. Updates. Repetitive admin. Boring, mechanical stuff that a computer can do more reliably than I can without getting distracted by a biscuit…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.