Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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Tough But Fair? Britain’s Cost of Living Reality
Britain is being sold a story about “tough but fair” governance while millions watch their living standards collapse in real time. Inflation may have technically cooled, but food, energy and housing costs have locked in at punishing levels that feel permanent. Meanwhile, a government focused…
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Another YouTube Trust Problem – Fake LIVE Badges
Slapping LIVE on a channel avatar when nothing is live is pure theatre. It exploits the same reflex as red notification dots and fake urgency banners. Your brain sees “live”, assumes scarcity or relevance, and your thumb pauses. That’s the entire game. What makes it…
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The Incredible Power of Just Being Accepted
I’ve just put the phone down from a conversation that’s left me feeling, well, a bit lighter. And that doesn’t happen often. This man, someone who’s been through the absolute wringer with his own mental health, worse than mine in some ways, similar in others,…
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When Your Tools Only Work 99% of the Time
What if the tool you use, and your ability to use it, is all down to somebody else? What you think you hold in your hand, that you’ve bought and paid for, can only be used if and when other systems are in place and…
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Who Actually Controls Your Information?
Quick Summary The AI race isn’t about who builds the cleverest chatbot – it’s about who controls the data, the infrastructure and default settings that billions of people never question. Google and OpenAI are locked in a battle that’s being marketed like a tech thriller,…
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AI Isn’t the Problem. Letting It Sexualise Children Is.
Let’s stop pretending this is complicated. If a tool allows people to strip clothes off photos of real people without consent, that tool is broken. If it allows the same thing to happen to children, it shouldn’t exist in public at all. That’s not a…
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The Blood Pressure Fix that Turns You Into a Zombie
A couple of months ago, my GP put me on 5mg of Amlodipine for “slightly” high blood pressure. I use the word “slightly” because, well, a few years ago before the recommended warning levels changed, I would have been considered absolutely fine. The impact has…
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Some People Don’t Care. They Perform Caring.
It took me far too long to realise the difference, mostly because I assumed that if someone talked about compassion enough, there must be something solid underneath it. There often isn’t. This is something I’ve struggled with for a long time. I’d say lately, but…
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YouTubers Beg for Subscribers, What Are They Asking For?
I watch quite a bit of YouTube. Probably too much, if I’m honest. It’s useful, occasionally entertaining, quite informative, and every now and then you stumble across someone genuinely brilliant. Someone who clearly knows their subject and shares something worthwhile. But let’s not pretend the…
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Why I Legally Stopped Paying The TV Licence Fee
Is there a tax in the UK more universally grumbled about than the TV Licence? It feels like a relic from a different era, yet the pressure to pay it remains as aggressive as ever. Recently, the conversation’s heated up again. With the government proposing…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.