Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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Stop Paying for Things You Forgot You Bought
Woke up this morning to an email confirming two domain renewals. Domains I’d completely forgotten I owned, on a hosting account I didn’t remember creating. Thirty quid gone, just like that. Auto-renewed while I slept. It’s not the money, really. It’s the reminder that we’re…
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The Power of Calm in the Age of Performance
Yusuf Dikeç isn’t your typical sporting icon. At 50+, he walked into the European shooting championship in Istanbul wearing a white t-shirt and glasses. One hand in his pocket. No specialised goggles, no tactical headset, no fancy uniform. Just a man with a pistol and…
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Why Digital ID Is a Serious Security Threat For All
This morning, I got another spoof email. One of those obvious scam attempts pretending to be from somewhere I’d recognise. What wasn’t obvious was the email address they sent it to: an admin@ address on one of my less common domains, one I only use…
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The War on Truth and the Death of Honest Information
Truth used to be something we searched for. Now it feels like something we’re handed, neatly packaged, pre-approved, and ready for sharing. Everyone claims to have the facts, yet no one seems sure what’s real anymore. This piece isn’t about taking sides, it’s about asking…
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Bots, Automations and AI Don’t Build Trust. People Do.
Tech companies love shiny promises. Meta’s latest play, “Business AI”, is the new box-ticking wonder: a customisable sales agent that bolts onto your website, plugs into Messenger, WhatsApp and Instagram, and promises higher conversions with “stress-free” setup. They tell you it learns from your social…
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Is This Really the Best Leadership We’ve Got?
There’s been a lot of nonsense flying around UK politics in the last few days between Keir Starmer (sorry, I mean Sir Keir Starmer) and Nigel Farage. It’s like a playground comedy sketch. After days (or weeks actually) of name-calling aimed at anyone associated with…
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Bandwagons, Paywalls, and the Sad Death of Roscoe
Lewis Hamilton lost his dog. Roscoe wasn’t just a pet, he was family to him, same as my two were to me. Having had to say goodbye to two of our own dogs in recent years, I know there are few things in life that…
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The Agony Of Hidden & Confusing Icons
I absolutely lost my rag earlier. All I wanted to do was post a quick message in a Google group chat, yet somehow I managed to post inside an existing thread. The layout looked exactly the same as starting a new one, so of course…
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Facebook has seriously passed its sell-by date!
Facebook used to be a decent platform. It was fun. Well, sort of. For a while. But now it feels like a cesspit you wade through for the odd useful post. The rest is AI tat (or AI Slop as most people are referring to…
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Why I used the word “Perplexed” on my website name
I didn’t sit around with a brand consultant and a mood board to come up with the word Perplexed. I chose it because it’s the only word that sums up how I feel most of the time. Half the time I don’t know whether to laugh,…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.