Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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Streaming Platform Rearranged Itself Again (It’s Not an Accident)

Remember browsing a shop, spotting something interesting, nipping out to fetch a mate, and returning to find the entire aisle rearranged? Course not – because shops don’t work that way. But streaming platforms and social media do exactly that, and they’ve convinced everyone it’s normal.…
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What Happens When You Exceed Your Food Carbon Score?

In Summary: Carbon scoring on UK food isn’t coming, it’s here. Oatly started publishing carbon footprints on products in the UK back in 2019, but the system has accelerated significantly since September 2021 when Foundation Earth launched its pilot eco-labelling scheme backed by M&S, Costa…
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The Internet Is Getting Bigger… and Somehow Worse

Today I tried to solve a tiny, a rather technical and boring problem: a cryptic Facebook “About this content” panel nagging that it “could not find a Facebook Page” for my own domain. It was bollocks really because the domain has existed for more than…
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Your Brain Can’t Multitask & Modern Work Is Killing Focus

I was typing this article when I decided to take a shower. Before I’d even dried off properly, I was back at the keyboard, fingers tapping away. If that’s multitasking, then I’m the bloody Queen of England. In Summary: Attention Deficit Trait isn’t something you’re…
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£532k for Moving a Dot. The Broken Procurement Exposed

In Brief: The UK government spent £532,000 moving a dot halfway up the GOV.UK logo and changing its colour. Taxpayers got a turquoise full stop and 150 pages of brand guidelines explaining how “the dot” serves as a “guiding hand for life” whilst the NHS…
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The National Insurance Disaster Nobody Wants to Admit

In Brief: From April 2025, employer National Insurance contributions jumped from 13.8% to 15%, while the threshold dropped from £9,100 to £5,000 per employee. For businesses employing people on £20,000, costs rose 50% overnight. The result has been immediate: 27% of companies postponed or cancelled…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.



