Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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The National Insurance Disaster Nobody Wants to Admit
In Brief: From April 2025, employer National Insurance contributions jumped from 13.8% to 15%, while the threshold dropped from £9,100 to £5,000 per employee. For businesses employing people on £20,000, costs rose 50% overnight. The result has been immediate: 27% of companies postponed or cancelled…
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Memes Won’t Save Men from Suicide. Real Connection Might.
We’re drowning in mental health content while men are quietly dying. Something isn’t adding up. Every day, millions of people scroll past a graphic that says “check on your friend.” They might tap it, feel a brief warm glow, and keep scrolling. Meanwhile, in the…
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AI Slop is Not New, Just Industrialised
The behaviour came first, the label arrived later. For many years, lazy and shady people have been building “channels” by scraping other people’s clips, Reddit posts, pet videos, podcast moments and news footage, then stitching them into compilations with a new title, thumbnail and maybe…
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The YouTube Attention Economy is Drama Over Truth
Think about it for a minute. If you spend a lot of time on YouTube, how much of that time is actually spent consuming somebody else’s rumours, gossip, and speculation? Because so much of YouTube, as well as social media, blogs, and those bloody shorts…
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The “Login Details Reminder” You Never Asked For
Your inbox is full of lies, and this one is a favourite: the fake “login details reminder” from a site you’ve never heard of, acting like it’s doing you a favour while trying to shaft you. It’s dressed up as a friendly nudge about your…
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Why Social Media Feels Draining and Addictive
There’s a quiet shift that’s happened over the last couple of decades. Most people feel it, but struggle to explain it without sounding like they’re just “moaning about Facebook”. What Roy Baumeister has done, whether people agree with every word or not, is give it a bit…
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The Quiet Mess Behind “Smart” Doorbell Cameras
The tech companies want you to believe your fifty quid door camera makes you safer. In reality, you might be installing a 24/7 surveillance device for other people’s benefit, handing out free intelligence to burglars, and feeding a data machine that knows more about your…
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Meditation Apps Scam (And We’re the Mugs They Cash In On)
So you downloaded another meditation or hypnotherapy app, did you? Thought this one might be the one that finally calms your overcooked brain and helps you sleep like a baby seal in a sunbeam? Well done, you’ve just funded another snake oil circus dressed up…
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Your Website’s Navigation Could Annoy Your Visitors
So many website headers (especially on mobile) are bollocks when it comes to usability – or useful at all. They either hog the screen permanently like some needy toddler demanding attention, or they vanish completely, forcing people to scroll all the way back up when…
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The Basics of International Checkouts and Why This is Still a Problem?
There’s a particular type of digital cock-up that doesn’t just scream “we didn’t test this” – it grabs a megaphone, stands on your checkout page, and yells “we couldn’t care less about customers outside the US”. You’ve probably seen it. You try to buy something.…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.