Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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The Great AI Pivot: Everyone’s an Expert Now
We’re closing in on the end of 2024 and the AI grift is in full swing. Anyone with a few followers, or a few million, has gradually pivoted into talking about Artificial Intelligence (AI) as if they are seasoned experts. But let’s be honest, most…
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Shop Like a Billionaire – or “You Get What You Pay For”
Every time you scroll through Temu looking for a bargain, tap “accept all cookies” without reading, or share one of those referral links promising something for free, you’re not winning. You’re being sold. And the people profiting from it are bloody brilliant at what they…
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Why the Hell Do I Give So Much (And Why You Probably Should Too)
You ever get told you give too much? That you’re too generous, too willing, too “oh, don’t worry, I’ll sort it”? Yeah, me too. All the bloody time. Apparently, there’s this great universal scoreboard where every act of kindness is supposed to be logged, balanced,…
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The Great British Snow Panic and Media Fear Industry
In 1991, some friends and I drove across Canada in winter. We parked for lunch, came back to several inches of snow covering every vehicle in the now completely white parking area. We couldn’t see the roads. That’s snow. Real snow. And we carried on…
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Stop Calling AI Tools Cheating, You’re Missing the Point
The question comes up now and then. “Do you use ChatGPT?” It’s asked with this peculiar mixture of curiosity and judgement, as though admitting to using AI tools is some sort of confession. The implication hangs there: using ChatGPT means you’re cheating, taking shortcuts, or…
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The Loudest Voice in the Room
Wearing the black and white doesn’t make you the most important man in the room. It doesn’t mean you should be the loudest voice. It doesn’t mean you should be the most knowledgeable voice. It definitely doesn’t mean you should fill every silence. The most…
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YouTube’s Productivity Trap – Why You Feel Less Capable
YouTube hasn’t just become a place to learn how to do things. It’s become a place where you’re constantly told that whatever you’re already doing is wrong, inefficient, amateurish, or quietly sabotaging your future. Not bad enough to stop, obviously. Just bad enough to make…
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Why Long-Form Articles Matter in a Soundbite World
I was recently asked “Why Are Your Articles So Long?” It’s a blooming good question. Short answer: because they need to be. I research. Properly. I don’t throw half-baked opinions into the void and call it content. I build context, ask awkward questions, dig for…
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Stop Giving Away Convenience for Free – It’s Killing Your Business
You buy a packet of biscuits. Fifty pence. Lovely. But then you see a ‘convenient’ version, the same biscuits, but individually wrapped inside a bigger packet. Now it’s £1.50. You’re getting half the biscuits for three times the price because some marketing genius knows you’re…
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When Hurting Someone Becomes a Choice, Not a Mistake
There’s a massive difference between ignorance and choice. Ignorance is not knowing that your words, actions, or behaviour are causing harm. Choice is knowing full well and continuing anyway. People often blur the two because it feels safer. If harm can be framed as misunderstanding,…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.