Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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When Peer Support Ends and You Drive Home Alone
There’s a moment that happens in peer support groups that nobody really talks about. A bloke shares something heavy. Not “work’s been stressful” heavy. Something that’s been buried for years. Something that took courage, or maybe just the right Monday night, to finally say out…
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Reaction Videos Are Stealing Content and Nobody Cares
Reaction videos have become one of the internet’s most lucrative scams. Creators sit in front of a camera, play someone else’s video, add barely any commentary, and collect ad revenue whilst the original creator watches their work get carved up and redistributed across platforms. The…
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Why I Don’t Watch Porn and Feel Fine About It
Around 80 percent of men consume online pornography. I haven’t looked at it in decades – not from moral outrage, not from purity, just because somewhere along the way it stopped meaning anything. This is a personal account of what that position actually feels like,…
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When “Support” Costs Nothing, It’s Worth Nothing
There’s a type of support that sounds reassuring when people talk about it, looks respectable on the surface, and yet somehow never quite shows up when it actually matters. You’ll recognise it instantly if you’ve ever tried to build something publicly. The Like, The Share,…
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Webcams With Wandering Backgrounds Are Utter Nonsense
Somewhere in a meeting room, a group of very pleased-with-themselves tech people decided that what video calls really needed was a camera that stalks your face around the frame like a budget Spielberg shot. Auto-framing, eye-tracking, magical “keep you in the centre” nonsense. Clever demo.…
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Is Renewable Energy a Con? Why Do Bills Keep Climbing?
Right, let’s cut through the greenwashing. You’ve been sold the idea that wind farms and solar panels will save the planet and lower your energy bills. Meanwhile, you’re paying some of the highest electricity prices in the developed world, your petrol costs more than nearly…
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Mounjaro and the Pattern We Keep Ignoring
When I first started hearing about this latest miracle drug, I didn’t feel hope. I felt déjà vu. Because we’ve been here before. We’ve been here with miracle tablets, miracle injections, miracle technologies, miracle platforms. Every time, there’s a rush. Every time, there’s money. Every…
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Mental Health Isn’t Entertainment – The Raw Truth
I’ve just written about my own brain and how it works. Or doesn’t work, depending on the day. ADHD, depression, anxiety, the whole bloody catalogue. And I kept it raw because that’s how it needs to be. But here’s what’s been winding me up lately.…
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When Every Day Feels Like Work – Living with ADHD Burnout
When Every Day Feels Like Work and Nothing Feels Like Progress! I was scrolling through one of our group chats this morning and seeing what people are up to. One mate’s done a parkrun – he’s getting into shape, doing brilliantly. Others are talking about…
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What Happens After Andy’s Man Club Ends at 9 O’Clock
Monday night. Andy’s Man Club. A dozen blokes, maybe more, in a circle. Serious stuff gets said. Real stuff. And then it’s 9 o’clock, and everyone heads home. Except it doesn’t always work like that. Not for me, anyway. And from what I’ve heard, from…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.