Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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When “We Missed You” Means Absolutely Nothing
Not so long ago (actually, blooming years ago), a message saying “Lovely to see you last month, hope to see you again” carried weight – it was genuine. It meant you’d been noticed. It meant your presence mattered. That little line was personal. Genuine. Remember those days?…
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Your Brain Is Being Hijacked for Profit. Here’s the Proof.
In Brief: That viral post about Australian swimmer Mollie O’Callaghan threatening to boycott the 2028 Olympics over Lia Thomas? Completely fabricated. O’Callaghan never said it, Swimming Australia officially intervened to get it removed, and Thomas can’t compete in 2028 anyway because World Aquatics already banned…
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The Fear Isn’t About Change. It’s About Weak Leadership.
In Brief: We’re a country run by people who have all the power but none of the courage. Every time something dreadful happens, we hear the same line: “We’ll do everything in our power to make sure it never happens again.” But they already have the power. They…
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Why I Say Hello to Dogs Before People
When I see a dog, my instinct is to say hello. Same with cats, or even horses. They get my attention straight away, usually with a smile and a bit of fuss. When I see a person, it’s different. My first thought is often to…
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The Building’s On Fire But the TV Say’s It’s Fine
Trying to help people understand what’s really going on feels like running back into a burning building to drag them out. But they’re standing there with a brew, watching the blaze on telly, saying, “It’s fine, love – the experts said it’s under control.” You…
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YouTube Censorship – When Content Creators Bleep the Truth
I get proper pissed off by this, and I can’t be the only one noticing it. You watch these long-form interview channels on YouTube, the ones where someone sits down for an hour or two with people who’ve got genuinely important stories to tell. Prison…
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The Outrage Machine Never Wants The Story To End
The modern internet doesn’t want resolution. It wants seasons. Pick any headline that has dominated the UK over the last few years. Lucy Letby. Jeffrey Epstein. Keir Starmer. Lucy Connolly. Search YouTube. Or don’t, if you value your sanity. What you’ll see isn’t reporting. It’s…
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Criticising the Machine Algorithm Game While Feeding It
There’s a pattern I can’t unsee anymore. It’s so flipping common. Plenty of tech commentators on YouTube and podcasts love to rant about algorithms. About AI. About attention. About how recommendation engines are rewiring us, shortening our focus, spoon-feeding us ideas instead of forcing us…
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The YouTube Audiobook Circle of Slop
If you feel like YouTube has quietly filled your recommendations with soulless “audiobooks” read by lifeless robot voices, you’re not imagining it. You’re watching a new content racket evolve in real time, and it runs on low effort, AI tools, and platforms that pretend to…
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Why I Don’t Trust Freemium Security Plugins
Freemium broke my trust long before AI ever had the chance. A client messages me in a panic. Their WordPress site is apparently under “security risk”. Red badge, urgent tone, classic drama. The culprit? A freemium security plugin they’d installed themselves. It fires off an…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.