Search Engine Optimisation
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Criticising the Machine Algorithm Game While Feeding It
There’s a pattern I can’t unsee anymore. It’s so flipping common. Plenty of tech commentators on YouTube and podcasts love to rant about algorithms. About AI. About attention. About how recommendation engines are rewiring us, shortening our focus, spoon-feeding us ideas instead of forcing us to think. They’ll ask the big questions. All valid questions.…
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Where’s Google? The Search Giant’s Awkward Dance With AI
Google’s not asleep at the wheel. And that’s exactly what makes this moment so blooming interesting. OpenAI has lit the AI fire with ChatGPT, Microsoft is pouring petrol on it with a multibillion-dollar deal, and the one company sitting on the biggest pile of data and infrastructure is suddenly looking… slow, cautious, and oddly vulnerable.…
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Free Website Traffic Is History – The New Reality of Digital Marketing
It ain’t 2005 anymore! Back in the day it was relatively easy to generate ‘free’ website traffic through Google. That meant sprinkling a bit of SEO (Search Engine Optimisation) on your website and people would find your business via the mighty Google. You could generate eyeballs for your business, essentially, for free. That was then.…
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Page Speed vs Site Speed: The Critical Differences
Page Speed and Site Speed may seem like the same thing but they are a bit different. The titles are a bit of a give away. Both are extremly important. Site Speed is the overall speed of your website while page speed is the speed of individual pages. But aren’t they the same thing, sort…
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Free Search Engine Optimisation (SEO)
SEO can get a bit pricey if you are running a tiny website of just a few pages and, in all honestly, can be a bit of a never ending money pit. However, you could give it a go yourself using a free Search Engine Optimisation tool. Search Engine Optimisation does not have to be…
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The Catch 22 of Website Load Speed
It’s a never-ending challenge trying to get your website to load as fast as possible – ideally in under two seconds. That’s what Google expects now with its ‘mobile first’ approach, and it’s not so much a suggestion as a demand. And to be fair, it makes sense. Look at your analytics – most visitors…
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Time for a Quick Website Optimisation Recap
This is one subject that keeps making noise and that means I can’t shut up about it either because there’s an ongoing dialogue, it seems, practically everywhere in the land of development and website speed freaks. To start this recap, let’s have a reminder of why optimising your website matters so much: As well as…
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The Consequences of a Neglected Online Presence
Big title. Here’s what I mean: You have a website that you haven’t added any new content to for a few years, a social media profile with no activity for months or years and messages you fail to reply to. Don’t worry, you’re not the only one. If the last thing you published online was…
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Stop Optimising Your Website for Random Traffic
Did you read that right? You sure did. Stop optimising your website for all the traffic you can get and start optimising it for the business leads, the sales, the next long term customer. There’s a huge difference! Anyone can optimise a website for search results that bring in hundreds or thousands of visitors but…
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Keyword Research is Not Rocket Science
It might seem like rocket science but, trust me, keyword research for your website is quite simple really. You just need to do a lot of it and it never actually ends. Ok, maybe using the word ‘simple’ is a bit of a push but it sure isn’t rocket science that some would have you…