content creators
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YouTube’s Triple Paywall Problem Explained
What we’re seeing isn’t a gentle drift towards monetisation, it’s stacked monetisation, and it’s reached the point where it feels naked. Once upon a time the deal was simple. You gave your time. They made something worth watching. YouTube ran ads around it. Everyone understood the trade. Then creators quite reasonably said adverts alone aren’t…
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YouTubers Beg for Subscribers, What Are They Asking For?
I watch quite a bit of YouTube. Probably too much, if I’m honest. It’s useful, occasionally entertaining, quite informative, and every now and then you stumble across someone genuinely brilliant. Someone who clearly knows their subject and shares something worthwhile. But let’s not pretend the whole place isn’t also full of absolute muppetry. Because it…
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YouTube Censorship – When Content Creators Bleep the Truth
I get proper pissed off by this, and I can’t be the only one noticing it. You watch these long-form interview channels on YouTube, the ones where someone sits down for an hour or two with people who’ve got genuinely important stories to tell. Prison officers, social workers, police officers, people who’ve lived through awful…
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The Great AI Pivot: Everyone’s an Expert Now
We’re closing in on the end of 2024 and the AI grift is in full swing. Anyone with a few followers, or a few million, has gradually pivoted into talking about Artificial Intelligence (AI) as if they are seasoned experts. But let’s be honest, most of them haven’t a bloody clue what they’re talking about.…
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YouTube’s Productivity Trap – Why You Feel Less Capable
YouTube hasn’t just become a place to learn how to do things. It’s become a place where you’re constantly told that whatever you’re already doing is wrong, inefficient, amateurish, or quietly sabotaging your future. Not bad enough to stop, obviously. Just bad enough to make you feel uneasy. That low-grade itch of “I probably should…