2024
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YouTube’s Productivity Trap – Why You Feel Less Capable
YouTube hasn’t just become a place to learn how to do things. It’s become a place where you’re constantly told that whatever you’re already doing is wrong, inefficient, amateurish, or quietly sabotaging your future. Not bad enough to stop, obviously. Just bad enough to make you feel uneasy. That low-grade itch of “I probably should…
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Why Long-Form Articles Matter in a Soundbite World
I was recently asked “Why Are Your Articles So Long?” It’s a blooming good question. Short answer: because they need to be. I research. Properly. I don’t throw half-baked opinions into the void and call it content. I build context, ask awkward questions, dig for angles that don’t fit the usual narrative, and refuse to…
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Stop Giving Away Convenience for Free – It’s Killing Your Business
You buy a packet of biscuits. Fifty pence. Lovely. But then you see a ‘convenient’ version, the same biscuits, but individually wrapped inside a bigger packet. Now it’s £1.50. You’re getting half the biscuits for three times the price because some marketing genius knows you’re too lazy to carry a Tupperware box. And you pay…
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When Hurting Someone Becomes a Choice, Not a Mistake
There’s a massive difference between ignorance and choice. Ignorance is not knowing that your words, actions, or behaviour are causing harm. Choice is knowing full well and continuing anyway. People often blur the two because it feels safer. If harm can be framed as misunderstanding, poor communication, or good intentions gone wrong, then nobody has…
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When Peer Support Ends and You Drive Home Alone
There’s a moment that happens in peer support groups that nobody really talks about. A bloke shares something heavy. Not “work’s been stressful” heavy. Something that’s been buried for years. Something that took courage, or maybe just the right Monday night, to finally say out loud. The room goes quiet. You can feel it land.…
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Reaction Videos Are Stealing Content and Nobody Cares
Reaction videos have become one of the internet’s most lucrative scams. Creators sit in front of a camera, play someone else’s video, add barely any commentary, and collect ad revenue whilst the original creator watches their work get carved up and redistributed across platforms. The worst part? Platforms enable it, audiences lap it up, and…
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Why I Don’t Watch Porn and Feel Fine About It
Around 80 percent of men consume online pornography. I haven’t looked at it in decades – not from moral outrage, not from purity, just because somewhere along the way it stopped meaning anything. This is a personal account of what that position actually feels like, what it costs, and why awareness changes more than just…
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When “Support” Costs Nothing, It’s Worth Nothing
There’s a type of support that sounds reassuring when people talk about it, looks respectable on the surface, and yet somehow never quite shows up when it actually matters. You’ll recognise it instantly if you’ve ever tried to build something publicly. The Like, The Share, and The Disappearing Act People will like your post. They’ll…
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Webcams With Wandering Backgrounds Are Utter Nonsense
Somewhere in a meeting room, a group of very pleased-with-themselves tech people decided that what video calls really needed was a camera that stalks your face around the frame like a budget Spielberg shot. Auto-framing, eye-tracking, magical “keep you in the centre” nonsense. Clever demo. Terrible experience. The sort of distracting and annoying thing that…
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Is Renewable Energy a Con? Why Do Bills Keep Climbing?
Right, let’s cut through the greenwashing. You’ve been sold the idea that wind farms and solar panels will save the planet and lower your energy bills. Meanwhile, you’re paying some of the highest electricity prices in the developed world, your petrol costs more than nearly anywhere else, and billions of pounds are being funnelled into…