Rants and Reflections
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Why Long-Form Articles Matter in a Soundbite World
I was recently asked “Why Are Your Articles So Long?” It’s a blooming good question. Short answer: because they need to be. I research. Properly. I don’t throw half-baked opinions into the void and call it content. I build context, ask awkward questions, dig for angles that don’t fit the usual narrative, and refuse to…
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Reaction Videos Are Stealing Content and Nobody Cares
Reaction videos have become one of the internet’s most lucrative scams. Creators sit in front of a camera, play someone else’s video, add barely any commentary, and collect ad revenue whilst the original creator watches their work get carved up and redistributed across platforms. The worst part? Platforms enable it, audiences lap it up, and…
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When “Support” Costs Nothing, It’s Worth Nothing
There’s a type of support that sounds reassuring when people talk about it, looks respectable on the surface, and yet somehow never quite shows up when it actually matters. You’ll recognise it instantly if you’ve ever tried to build something publicly. The Like, The Share, and The Disappearing Act People will like your post. They’ll…
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Webcams With Wandering Backgrounds Are Utter Nonsense
Somewhere in a meeting room, a group of very pleased-with-themselves tech people decided that what video calls really needed was a camera that stalks your face around the frame like a budget Spielberg shot. Auto-framing, eye-tracking, magical “keep you in the centre” nonsense. Clever demo. Terrible experience. The sort of distracting and annoying thing that…
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Mounjaro and the Pattern We Keep Ignoring
When I first started hearing about this latest miracle drug, I didn’t feel hope. I felt déjà vu. Because we’ve been here before. We’ve been here with miracle tablets, miracle injections, miracle technologies, miracle platforms. Every time, there’s a rush. Every time, there’s money. Every time, there’s a small group of people who get incredibly…
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When Kindness is Monetised, it’s not Kindness. It’s Business.
There’s a strange irony in how compassion has turned into a commodity. Once a human instinct, kindness is now a marketing strategy, wrapped in mindfulness quotes and branded hashtags. What used to be something we simply did for one another has become something that’s bought, sold, and packaged as “wellbeing.” The kindness industry is booming,…
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The Ego Machines Driving Your Social Media Feed
Open Facebook for five minutes and you’ll see it. A pastel background. A sunset. A soft-focus image of a woman staring at the horizon. A quote about protecting your energy, choosing peace, healing your inner child. Thousands of likes. The Ego Trip Hiding in Your Social Media Feed Hundreds of comments. “Beautiful.” “Needed this.” “Thank…
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Task Overload Is Slowly Killing Your Momentum (and We Let It)
You ever stare at your screen like it’s judging you? Because it bloody well is. Not with words, obviously. With that smug, flickering little cursor. Blinking at you. Mocking. Reminding you of the graveyard of half-finished projects, forgotten tabs, and that glorious idea you started six months ago but now couldn’t explain if someone held…
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The UK Online Safety Act: What It Means for Your Online Presence
The UK Online Safety Act, which received Royal Assent in September 2023, represents one of the most significant pieces of digital legislation in recent years. This act aims to create a safer online environment by placing greater responsibility on service providers to protect users from harmful content. What Is the UK Online Safety Act? The…
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AI Dog vs Helpless Human – Who’s Really Smarter?
Your dog is ace. I know it. Our dog is. All dogs are. All animals are. Your dog is an incredibly loving automation system. Oh, did I say automation? Yes. I did. They are aren’t they? Fully autonomous. Runs on pure instinct and real-time intelligence. No cloud connection needed. No updates necessary (just food). No…