Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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The Quiet Weight of ADHD Shame

The Quiet Weight Of ADHD Shame One of the heaviest parts of ADHD isn’t the missed deadline or the lost keys. It’s the slow build-up of words that stick. “Too much.” “Too loud.” “Lazy.” “Wasted potential.” You hear them as a child. You hear them…
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Stop Using Google Fonts – Here’s Why

Google Fonts. The go-to option for anyone who’s ever built a website and thought, “I want it to look nice, but I can’t be arsed to pay for fonts.” And fair enough—it’s free, easy to use, and makes you feel like a proper web designer…
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Why Digital Communication Encourages Shallow Thinking

There’s something deeply flawed about how we communicate now. Not because we communicate more. But because we think less. Digital communication encourages shallow processing. It rewards speed over reflection, reaction over reasoning, and certainty over curiosity. And when shallow processing meets confidence, you get loops.…
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How to Lose Website Visitors Without Even Trying

Welcome to the ego circus. Grab a seat, bring a sick bucket. It’s June 10th, 2022, and somehow people are still building websites that scream Look at me! louder than a Love Island contestant on Instagram Live. You click a link expecting help, answers, a…
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Evolve or Become Irrelevant

If You Still Think “Word of Mouth” Will Save You, You Deserve the Wake-Up Call That’s Coming Once Upon a Time in a Business Far, Far Too Comfortable Back in the early 2000s, I worked for a local giant. One of those companies that made…
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Why My Body Panics Even When My Track Record Says I’m Safe

I can be about to do something I’ve done a hundred times before and still feel like I’m about to walk into a disaster. Nothing new. Nothing complicated. No red flags. And yet my chest tightens. My brain starts running simulations. This is the time…
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Childhood Trauma and Adult Health – What the Evidence Shows

Viral posts only tell half the story… You’ve probably seen posts like this doing the rounds on social media: “I wish more people understood that unhealed childhood trauma doesn’t just disappear. It shows up decades later as autoimmune disease, heart issues, chronic pain, exhaustion and…
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When a Mental Health Space Said I Was Too Much

A few years ago, around 2017 or 2018, I was deep involved in mental health support. With help from my wife I’d built a mental health chat group online, dozens of members, people posting at all hours because that’s what people in crisis do. No…
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Why Over-Automation Hurts Customer Experience

Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
