Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
-
When a Mental Health Space Said I Was Too Much
A few years ago, around 2017 or 2018, I was deep involved in mental health support. With help from my wife I’d built a mental health chat group online, dozens of members, people posting at all hours because that’s what people in crisis do. No…
-
Why Over-Automation Hurts Customer Experience
Very often these days, when we want a chat with someone; a sales person, technical support, to get our pre-sale questions answers (etc), we see many people linking to a ‘schedule a call with me’ type of form (usually to book a Zoom call because…
-
The Online Hate That Killed Caroline Flack
We’ve heard of suicides before. But Caroline Flack’s death hit different. Not because I knew her, I didn’t. But because it laid bare something we all know is happening but choose to ignore: the absolute poison that social media has become. The keyboard warriors don’t…
-
Free Website Traffic Is History – The New Reality of Digital Marketing
It ain’t 2005 anymore! Back in the day it was relatively easy to generate ‘free’ website traffic through Google. That meant sprinkling a bit of SEO (Search Engine Optimisation) on your website and people would find your business via the mighty Google. You could generate…
-
Do You Really Need a CDN for Your Website?
Left to get away with every sales pitch, every website would have every trick in the book thrown at it to squeeze out an extra tenth of a second of performance by every website developer but do all websites need to use a CDN (Content…
-
Why Facebook Ads Fail (And How to Fix Them)
The obvious reason why the response to most Facebook ads is terrible is because the adverts are terrible! Just like you can’t just build a website and expect visitors to find it and become your next customers, you can’t just post a picture and a…
-
Key Features of Successful Landing Pages
A landing page isn’t a bog standard website page. It is a page you would directly send traffic to in order to get them to take an action like sign-up for a newsletter, get in touch for a quotation or make a purchase. Because you…
-
What Is the Best Domain Name for Your Business Website?
One of the myths about domains is that your domain should be part of your Search Engine Optimisation (SEO) by using a keyword rich name helps to rank well in Google. It is 100% a myth. Google is not interested in the domain that your…
-
Page Speed vs Site Speed: The Critical Differences
Page Speed and Site Speed may seem like the same thing but they are a bit different. The titles are a bit of a give away. Both are extremly important. Site Speed is the overall speed of your website while page speed is the speed…
-
Reality Check – The Perfect Website Doesn’t Exist
Ok, first off, I need to say; “there is no such thing as a perfect website”. No matter how hard you try and no matter how skilled your website developer is, you cannot build the perfect website. You may get close. Sort of. But not…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.