Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)
Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan.…
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Where’s Google? The Search Giant’s Awkward Dance With AI
Google’s not asleep at the wheel. And that’s exactly what makes this moment so blooming interesting. OpenAI has lit the AI fire with ChatGPT, Microsoft is pouring petrol on it with a multibillion-dollar deal, and the one company sitting on the biggest pile of data…
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I Finally Went to Andy’s Man Club. Here’s What Happened.
I’d been putting it off. For a while, actually. Longer than I’d like to admit. Jason had been messaging me for weeks. He’d spotted me asking questions in the Andy’s Man Club Facebook groups and kindly offered to take me along. No pressure. Just a…
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10 Tips for Effective Digital Marketing
In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. Here are 10 tips to help you create an effective digital marketing strategy. 1. Define Clear Goals Before diving into digital marketing, establish clear, measurable goals. Whether you want…
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ChatGPT… My Jaw Dropped (and a Bit of My Sanity)
December 2022. The month Skynet didn’t become self-aware, but everyone and their dog suddenly became an AI expert overnight. One minute, you’re scrolling Twitter. The next, someone is claiming ChatGPT just wrote a novel while he made toast. Let’s get one thing straight: I’ve been…
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Notification Spam Is a Lie, and You Already Know It
I’m starting to dread that little red dot. You know the one. The tiny badge that suggests something is waiting for you. Something important. Something personal. And for half a second, your brain does that ridiculous little lift. Then you open it. And it’s bollocks.…
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Why Men Stop Going to Andy’s Man Club
Last time I wrote about Andy’s Man Club, I ended with “I don’t know yet.” I still don’t know. But I did what I always do when I can’t make a decision. I went looking for information. Read about how it works. Read about the…
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Pretending You Know Everything Makes You Sound Like a Knob
This is a personal reflection on a workplace I used to work at for over 20 years – where the boss was always right and disagreed with experts hired for their knowledge and expertise. Knob. Imagine this… You’re sat in a meeting. Someone asks a…
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ACEs Explained – The 1998 Study That Changed Everything
When I talk about trauma, mental health, or long-term health problems, I often refer back to something called the Adverse Childhood Experience (ACE) study. This post is here so I can link to it as a simple, go-to explanation of what that actually means. A…
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A Man Club – Should I Trust It or Not?
I keep hearing about this thing called Andy’s Man Club. Monday nights. Men only. Talking. Apparently it’s everywhere now. Loads of groups all over the country. Thousands of men turning up each week. On paper, that sounds impressive. But here’s the problem. I’m in a…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.