Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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ADHD and the Inability to Leave Things Alone
I just lost two and a half hours to a warning (well, a subtle suggestion) that didn’t matter. Wasn’t earth shattering. Not in any real-world sense anyway. The website loaded fast. Faster than most. Faster than it needed to. Under 1 second on mobile and…
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Big Tech Is Stealing Your Life and You’re Paying for It
This video addresses a harrowing question: How much of our finite lives are we actually surrendering to Big Tech, and what is the true cost of our “free” social media addiction? The answer is as stark as it is depressing: the average young person is on…
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I’m Going to Be an Andy’s Man Club Facilitator
It’s been a couple of months since I first walked through the door at Andy’s Man Club, and I’m still not entirely sure I can explain what it does to you. Not in a way that doesn’t sound a bit soft, anyway. But something shifted.…
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ChatGPT Won’t Replace Your Copywriter (Unless You Let It)
Everyone’s flapping. Marketers, freelancers, armchair philosophers… all losing their collective minds because ChatGPT wrote a half-decent haiku about oat milk. “It’s over for copywriters!” they cried, mid-scroll, while reading yet another AI-written LinkedIn post that sounded like it was penned by a sentient beige cardigan.…
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Where’s Google? The Search Giant’s Awkward Dance With AI
Google’s not asleep at the wheel. And that’s exactly what makes this moment so blooming interesting. OpenAI has lit the AI fire with ChatGPT, Microsoft is pouring petrol on it with a multibillion-dollar deal, and the one company sitting on the biggest pile of data…
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I Finally Went to Andy’s Man Club. Here’s What Happened.
I’d been putting it off. For a while, actually. Longer than I’d like to admit. Jason had been messaging me for weeks. He’d spotted me asking questions in the Andy’s Man Club Facebook groups and kindly offered to take me along. No pressure. Just a…
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10 Tips for Effective Digital Marketing
In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. Here are 10 tips to help you create an effective digital marketing strategy. 1. Define Clear Goals Before diving into digital marketing, establish clear, measurable goals. Whether you want…
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ChatGPT… My Jaw Dropped (and a Bit of My Sanity)
December 2022. The month Skynet didn’t become self-aware, but everyone and their dog suddenly became an AI expert overnight. One minute, you’re scrolling Twitter. The next, someone is claiming ChatGPT just wrote a novel while he made toast. Let’s get one thing straight: I’ve been…
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Notification Spam Is a Lie, and You Already Know It
I’m starting to dread that little red dot. You know the one. The tiny badge that suggests something is waiting for you. Something important. Something personal. And for half a second, your brain does that ridiculous little lift. Then you open it. And it’s bollocks.…
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Why Men Stop Going to Andy’s Man Club
Last time I wrote about Andy’s Man Club, I ended with “I don’t know yet.” I still don’t know. But I did what I always do when I can’t make a decision. I went looking for information. Read about how it works. Read about the…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.