Latest Articles
I am gradually working through all my old blog posts that have been collecting dust for years – when I get chance in between working on client projects. I have hundreds of old articles to get through. In the meantime, here’s a few.
If you need help with your own content, get in touch. Creating well researched and optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.
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Get More From Your Website Developer
We all want value for money, right? We all want to get the best we can without spending more than we want to spend, don’t we? But sometimes we’re our own worst enemy and website development is one area in which I’ve seen so many…
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The Consequences of a Neglected Online Presence
Big title. Here’s what I mean: You have a website that you haven’t added any new content to for a few years, a social media profile with no activity for months or years and messages you fail to reply to. Don’t worry, you’re not the…
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Stop Optimising Your Website for Random Traffic
Did you read that right? You sure did. Stop optimising your website for all the traffic you can get and start optimising it for the business leads, the sales, the next long term customer. There’s a huge difference! Anyone can optimise a website for search…
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Why Social Media is Total Rubbish for Your Career
Does social media provide any genuine value to our professional and personal lives, or is it merely a predatory distraction? The video argues that social media is not a fundamental technology but an addictive entertainment product designed to harvest personal data. Professional success is built…
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Mobile Friendly Website Design is Essential
How well does your website display on a small screen? Have you checked? Can all your website visitors, regardless of whether they are on a desktop, laptop, tablet or mobile phone, all get the same content and ease of use? If they can’t then you’re…
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Keyword Research is Not Rocket Science
It might seem like rocket science but, trust me, keyword research for your website is quite simple really. You just need to do a lot of it and it never actually ends. Ok, maybe using the word ‘simple’ is a bit of a push but…
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The Dog Biscuit Incident: An ADHD Research Tragedy
It started with a dog biscuit. Not an important biscuit. Not a special, vet-prescribed, artisan, cold-pressed, Himalayan-lentil, air-dried biscuit. Just a bog-standard crunchy treat from a tub that had definitely been open for “a while”, in the same way that milk in the fridge is…
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Biomass Green Myth – Why Burning Wood Is Not Clean Energy
Biomass gets wrapped up in a lovely green bow and sold as the future of clean energy. Bags covered in trees, slogans about renewable heat, the whole eco-friendly image. But scratch the surface and you’ll see it for what it really is
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The 80s: Almost Everyone Looked Weird and We Loved It
Damn, the 80s were great. The music, the styles, the hair. Women looked amazing in their big clothes and big hairdos. Men looked like… well, mostly well dressed men but with so many variations. Punk in one corner, smart-dressed mods in another, with the look…
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For You It Was the Past. For Me It Was Yesterday.
Imagine being scared in your own home before you even understand what fear is. Not teenage fear. Not adult worry about bills or work. I mean the sort of fear that sits in the stomach of a three or four year old who hasn’t yet…
If you need help with your own content, get in touch.
Creating optimised content that gets found on Google, Bing and AI platforms like ChatGPT, Perplexity, etc, is what I do.