Did you read that right? You sure did. Stop optimising your website for all the traffic you can get and start optimising it for the business leads, the sales, the next long term customer.
There’s a huge difference!
Anyone can optimise a website for search results that bring in hundreds or thousands of visitors but what happens to the bounce rate? Your bounce rate sours to 80 or 90 percent, maybe even higher.
Reduce Your Website Bounce Rate
Bounce rate, by the way, is the number of people who spend no time at all on your website and ‘bounce’ right back to where they came from because you attracted the wrong sort of visitor with your optimisation.
When you optimise for the right customer and concentrate on them taking action on your website you won’t get the footfall of the wrong sort of search engine optimisation, you will definately get the bounce rate down, more people will spend a few more minutes looking at what your website is offering and you get more leads, enquiries, sales or subscribers.
Optimise your website for what really matters to your business
So, as well as optimising your website around keywords that relate to your industry, optimise the website content for ease of use, ease of find ing exactly what a visitor might want when they get there, optimise your call to action blurbs for maximum results.